The greening of industry is creating a fundamental shift in the way business is done. Many of the top companies in the world have realized the value of having an individual in the executive and management ranks dedicated to their company’s impact on and use of natural resources. The CSO’s influence shows up in the […]
Report – Real Estate Buyer Demographics
If you’re a realtor trying to figure out the best way to attract clients and buyers, the information gathered from the National Association of Realtors is a good place to start. NAR sent out a survey in July 2014 to people who bought homes in the preceding 12 months. Below are a few key points […]
Flipping the Real Estate Marketing Mirror
How do you sell one house over another? You look for what makes them unique, you look for features that will meet the buyer’s goals, and you help your client connect the dots. Details turn into features. Features turn into benefits. Benefits turn into satisfied home buyers. Now, what if you flipped the mirror for […]
The Question Holds the Answer
Q: How many Art Directors does it take to screw in a light bulb? A: Does it have to be a light bulb? It’s a joke of course, but it’s worth asking the question for the simple fact that you might come up with a different answer had you never asked. One of my favorite […]
Naming a Company
Bootstrap Marketing for Startups Naming a Company (part 1 of 4) So… you have a new business. : ) Statistically speaking, you also have a lack of funds to spend on marketing. But fear not—good ideas come in many shapes and sizes. For my friends at CBIC, here’s a quick guide to set you on […]
Product Launch! RealConnect for MLS Websites
Birch Studio is excited! This month we launch our MLS software. RealConnect MLS is built for Realtors that are unique; made for Realtors that want to highlight their specialty in the market. It imports complete MLS details into user-friendly, WordPress websites and allows Realtors to display MLS information in a personally-branded environment. With a call […]
Return customers: Indoor Biotechnologies website redesign
Team members: David, Lian and Amy Indoor Biotechnologies (InBio) is a world leader in environmental allergen detection systems. They work with academic researchers, government researchers and Fortune 500 companies in the industry of air quality, allergy vaccines and biopharmaceuticals. Their website, while it met all of their needs, (Birch overhauled their site in 2010. Read […]
WordPress, Rainbows and Load Time
Like a wonderland full of rainbows, WordPress has a boundless collection of plug-ins (extensions) you can install to make your website do just about anything. But like the real world, there is a time when you can have too much of a good thing. We just found one of those moments: too many extensions. Here’s […]
5 Steps to Data Visualization
Data is a powerful tool for influencing decisions. If you sell technical solutions, there’s a good chance that you use data to make your points. Readers will make the effort to understand complicated information if it is attractive and welcoming. You may also know that one problem which most readers encounter is that bar charts […]
Live Arts Website Overhaul
Live Arts is one dynamic theater. A dozen staff, two dozen productions, hundreds of volunteers, thousands of patrons and friends… there are a lot of moving parts. The requirements for their custom website included the ability for numerous people to easily add information to the website, streamline their office workflow, allow staff and volunteers to […]
