Clean energy creative marketing
Dignity. Strength. Community… We’re happy to have refreshed the look for this esteemed organization in our community. WorkSource helps people with disabilities to become more self-sufficient and integrated in our community. Logo, tagline, colors and fonts were part of the brand update package. A special thanks to Chuck McElroy for boldly embarking on this path, […]
If you’re not known for something, it’s hard to be known at all. I always thought “David” was a boring name. Growing up, I knew so many others with that name. It’s a strong name perhaps, but also plain, common, and already been done. And then there was “Dave”, which just seemed like a lazy […]
I’m very happy to announce that Birch Studio has become a member of Virginia Energy Efficiency Council Looking forward to working with a great team on solving climate issues!
As a marketing professional in the clean energy sector, my objective is to share knowledge about clean fuels, energy efficiency and real estate. As a concerned citizen, I have a particular interest in climate change. I routinely share news of clean energy technologies to help friends and family know that there are things they can […]
In 2017, Hurricanes Harvey and Irma swamped Houston and Florida with record amounts of rainfall and storm surges. Fuel prices jumped and shortages ensued. People panicked. Fear not! You can do something to help stop the madness. In 2016, twenty-eight percent of U.S. greenhouse gas (GHG) emissions was from transportation [https://www.epa.gov/greenvehicles/fast-facts-transportation-greenhouse-gas-emissions]. With fewer greenhouse gases, […]
If you have the right market, touting your green credentials can be great for building your brand. But “green” can also be damaging. While companies selling green products love their environmental benefits, green isn’t always an asset when it comes to branding. Psychographics For example, off the top of your head: What percentage of Prius […]
Renewable energy projects used to be just an eco-conscious move for people and companies wanting to reduce their carbon footprint because it’s the right thing to do. Now, companies that consume large of amounts of energy are seeing significant financial benefits by moving to renewable energy. And that has lead renewables to become a contributing […]
If you look, it’s not hard to see pollution on the roads every day. Cars and trucks are huge sources of what’s called mobile pollution. Vehicle exhaust produced 31% of US’s CO2 emissions in 2014. Every day, ozone and particle pollution affect the health and longevity of millions of people in the US, not to […]
I attended the Fuel Cell Seminar and Expo #FCS2025 last week to gather information about suppliers in the industry for a US Department of Energy project. It is inspiring to be in the same room with the hundreds of researchers and policy people that have collectively built the technology for a future of clean energy […]
The greening of industry is creating a fundamental shift in the way business is done. Many of the top companies in the world have realized the value of having an individual in the executive and management ranks dedicated to their company’s impact on and use of natural resources. The CSO’s influence shows up in the […]
