I’ve recently finished up the project-of-a-lifetime with Seth Godin, author of 20 international bestsellers. Late fall 2021, Seth emailed his newsletter subscribers with an invite to contribute to a book on climate change. He needed copywriters, graphic designers, web designers, project managers and a dozen other skills. It seemed like a perfect fit — I […]
Flux Report: Solar Search
This edition of the Flux Reports focuses on people’s searches in solar. Whether you’re developing a line of business in solar, figuring out how to market solar assets you already have, or trying to optimize your SEO for solar, this is a good starting point. In a digital world where searches are answered by keywords, […]
Digital Marketing Loves Metrics
If you have a website, you probably know that you can get metrics on number of visits, where people came from, how long they stayed, what pages they visited along the way, etc. This, and much more, is made possible by Google Analytics (among others). Like many things, it’s straightforward once you get into it, […]
Creative Directors and Light Bulbs
Question: How many Creative Directors does it take to screw in a light bulb? Answer: Does it have to be a light bulb? This one’s a joke of course, but once you ask the right question, you’re well on your way to finding the answer. Different answers open our eyes to more different answers, and […]
Rebranding for WorkSource
Dignity. Strength. Community… We’re happy to have refreshed the look for this esteemed organization in our community. WorkSource helps people with disabilities to become more self-sufficient and integrated in our community. Logo, tagline, colors and fonts were part of the brand update package. A special thanks to Chuck McElroy for boldly embarking on this path, […]
Be Known for Something
If you’re not known for something, it’s hard to be known at all. I always thought “David” was a boring name. Growing up, I knew so many others with that name. It’s a strong name perhaps, but also plain, common, and already been done. And then there was “Dave”, which just seemed like a lazy […]
Birch Joins VAEEC
I’m very happy to announce that Birch Studio has become a member of Virginia Energy Efficiency Council Looking forward to working with a great team on solving climate issues!
Global Warming, Hurricanes and Carbon Capture
As a marketing professional in the clean energy sector, my objective is to share knowledge about clean fuels, energy efficiency and real estate. As a concerned citizen, I have a particular interest in climate change. I routinely share news of clean energy technologies to help friends and family know that there are things they can […]
How to Shop for a Vehicle in a Hurricane
In 2017, Hurricanes Harvey and Irma swamped Houston and Florida with record amounts of rainfall and storm surges. Fuel prices jumped and shortages ensued. People panicked. Fear not! You can do something to help stop the madness. In 2016, twenty-eight percent of U.S. greenhouse gas (GHG) emissions was from transportation [https://www.epa.gov/greenvehicles/fast-facts-transportation-greenhouse-gas-emissions]. With fewer greenhouse gases, […]
When Green Marketing is Destructive
If you have the right market, touting your green credentials can be great for building your brand. But “green” can also be damaging. While companies selling green products love their environmental benefits, green isn’t always an asset when it comes to branding. Psychographics For example, off the top of your head: What percentage of Prius […]
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