Monthly Archives: September 2011

The Impact of “A”

Welcoming guests and clients to Birch Studio, we offer water to drink: “Would you like some water?” “A water would be great, thanks.” We say “some” water, they say “a” water. It’s such a slight turn of phrase but it illustrates the power of a single word. “Some” is served in a glass and “a” […]

Three Things to Expect From a Logo

When we work on logos with clients, we’re always struck by the difference of opinion about what a logo is role that a logo plays in an organization. After all, we’ve all seen fine companies that have bad logos, or even no logo at all. Sooner or later, most companies that have longevity create a […]