In the last installment, I covered basic search tactics – how people type what they want to find. In a nutshell, more specific search terms yields more specific results. Your job is to match those specific terms on your site. And preferably in the order people type them in. Words Moving on, here’s the hierarchy […]
Monthly Archives: July 2009
Airport Ads
After creating the logo and website for CHO, we jumped on the opportunity to broadcast the new face of the Charlottesville-Albemarle Airport. In a previous article I mentioned the demographic slicing we did to create a targeted marketing plan. The first stop in that plan was to create an ad series to run in local […]
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