Monthly Archives: October 2010

Darden’s Global Executive MBA Brochure

We had three goals for this piece:  introduce a high-end Executive MBA program; write copy at an aspirational level, leaving the details for follow-up pieces; and have it in the Dean’s hands for his international tour in four weeks. We had some thoughts on how to make a single piece of paper say, “I’m worth […]

Changing VEFC to Volunteer Families

The goals established for this project were to create a memorable name for the organization; create a logo that balance caring, vulnerability, family and individuals; and create a brochure, website and branding guide. The name The original name was Virginia Emergency Families for Children. While the name is an accurate technical description, it was too […]