How do you sell one house over another? You look for what makes them unique, you look for features that will meet the buyer’s goals, and you help your client connect the dots. Details turn into features. Features turn into benefits. Benefits turn into satisfied home buyers. Now, what if you flipped the mirror for […]
Monthly Archives: March 2015
The Question Holds the Answer
Q: How many Art Directors does it take to screw in a light bulb? A: Does it have to be a light bulb? It’s a joke of course, but it’s worth asking the question for the simple fact that you might come up with a different answer had you never asked. One of my favorite […]
Naming a Company
Bootstrap Marketing for Startups Naming a Company (part 1 of 4) So… you have a new business. : ) Statistically speaking, you also have a lack of funds to spend on marketing. But fear not—good ideas come in many shapes and sizes. For my friends at CBIC, here’s a quick guide to set you on […]
Product Launch! RealConnect for MLS Websites
Birch Studio is excited! This month we launch our MLS software. RealConnect MLS is built for Realtors that are unique; made for Realtors that want to highlight their specialty in the market. It imports complete MLS details into user-friendly, WordPress websites and allows Realtors to display MLS information in a personally-branded environment. With a call […]
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