Monthly Archives: March 2008


I’ve recently had the opportunity to name 1) a business and 2) a child. As abstract as names are, they matter. With a business, there is an expectation – actually, a necessity – that the name be unique. With a person, the trend is just the opposite. A quick browse through all of the names […]

Birch Studio Logo Upgrade

One of the most difficult tasks for any business is to provide its services to itself. We recently went through that exercise in the case of rebuilding our logo. Our classic logo, a birch tree silhouetted against a white moon, always on a black background, served us well for over a decade. It, along with […]