Happy Earth Day fellow citizens! We are, without a doubt, on the finest planet in the solar system — and as far as we can tell – the entire galaxy. Every time I experience a sweet breeze, or a chilled out turtle, or a bird with a song, it lifts my spirits. With extreme weather […]
Two Types of Information Seekers
Generally speaking, there are low-information people and high-information people. Low-information customers trust their vendors as authorities on a subject and tend to not ask a lot of questions. They don’t see themselves as partners in solving the problem. They are true consumers. High-information users may also have that trust, but they tend to ask more […]
Real Estate Buyer Characteristics – 2022
The National Association of Realtors annual report is out. It includes a broad swath of data about the market. If you don’t have time to read through it, these are a few of the highlights. Click to download the high-resolution real estate buyer characteristics 2022 in PDF format.
Real Estate Buyer Characteristics – 2021
The National Association of Realtors annual report is out. It includes a broad swath of data about the market. If you don’t have time to read through it, these are a few of the highlights. Click to download the high-resolution real estate buyer characteristics 2021 in PDF format.
Aesthetics Don’t Often Solve Problems
Everyone has their opinion, and even those opinions can change depending on one’s mood and context. It’s nice to build something so good looking that people say “That’s cool. What does it do?” But it’s usually not the aesthetics of something that solves problems. What isn’t subjective is clarity. Either someone gets the point or […]
Global Warming, Hurricanes and Carbon Capture
As a marketing professional in the clean energy sector, my objective is to share knowledge about clean fuels, energy efficiency and real estate. As a concerned citizen, I have a particular interest in climate change. I routinely share news of clean energy technologies to help friends and family know that there are things they can […]
Product Launch! RealConnect for MLS Websites
Birch Studio is excited! This month we launch our MLS software. RealConnect MLS is built for Realtors that are unique; made for Realtors that want to highlight their specialty in the market. It imports complete MLS details into user-friendly, WordPress websites and allows Realtors to display MLS information in a personally-branded environment. With a call […]
Return customers: Indoor Biotechnologies website redesign
Team members: David, Lian and Amy Indoor Biotechnologies (InBio) is a world leader in environmental allergen detection systems. They work with academic researchers, government researchers and Fortune 500 companies in the industry of air quality, allergy vaccines and biopharmaceuticals. Their website, while it met all of their needs, (Birch overhauled their site in 2010. Read […]
WordPress, Rainbows and Load Time
Like a wonderland full of rainbows, WordPress has a boundless collection of plug-ins (extensions) you can install to make your website do just about anything. But like the real world, there is a time when you can have too much of a good thing. We just found one of those moments: too many extensions. Here’s […]
5 Steps to Data Visualization
Data is a powerful tool for influencing decisions. If you sell technical solutions, there’s a good chance that you use data to make your points. Readers will make the effort to understand complicated information if it is attractive and welcoming. You may also know that one problem which most readers encounter is that bar charts […]
