characteristics of real estate buyers - chart

If you’re a realtor trying to figure out the best way to attract clients and buyers, the information gathered from the National Association of Realtors is a good place to start.

NAR sent out a survey in July 2014 to people who bought homes in the preceding 12 months. Below are a few key points that might help you focus your real estate marketing efforts toward a particular set of home buyers.

See the linked PDF for our one-page snapshot of real estate buyer demographics. Feel free to share.


real estate buyer demographics


As a complement to this real estate market-segment information, be sure to see my other blog post on positioning yourself as Realtor in a crowded market.

You can see the full source data from NAR in this PDF.