The Carbon Almanac

I’ve recently finished up the project-of-a-lifetime with Seth Godin, author of 20 international bestsellers. Late fall 2021, Seth emailed his newsletter subscribers with an invite to contribute to a book on climate change. He needed copywriters, graphic designers, web designers, project managers and a dozen other skills. It seemed like a perfect fit — I […]

Flux Report: Solar Search

Flux Report: Solar Search

This edition of the Flux Reports focuses on people’s searches in solar. Whether you’re developing a line of business in solar, figuring out how to market solar assets you already have, or trying to optimize your SEO for solar, this is a good starting point. In a digital world where searches are answered by keywords, […]

How to Shop for a Vehicle in a Hurricane

In 2017, Hurricanes Harvey and Irma swamped Houston and Florida with record amounts of rainfall and storm surges. Fuel prices jumped and shortages ensued. People panicked. Fear not! You can do something to help stop the madness. In 2016, twenty-eight percent of U.S. greenhouse gas (GHG) emissions was from transportation []. With fewer greenhouse gases, […]

When Green Marketing is Destructive

If you have the right market, touting your green credentials can be great for building your brand. But “green” can also be damaging. While companies selling green products love their environmental benefits, green isn’t always an asset when it comes to branding. Psychographics For example, off the top of your head: What percentage of Prius […]

Fuel Cells are Big Business

I attended the Fuel Cell Seminar and Expo #FCS2025 last week to gather information about suppliers in the industry for a US Department of Energy project. It is inspiring to be in the same room with the hundreds of researchers and policy people that have collectively built the technology for a future of clean energy […]