Monthly Archives: November 2019

Digital Marketing Loves Metrics

Digital Marketing Loves Metrics

If you have a website, you probably know that you can get metrics on number of visits, where people came from, how long they stayed, what pages they visited along the way, etc. This, and much more, is made possible by Google Analytics (among others). Like many things, it’s straightforward once you get into it, […]

Creative Directors and Light Bulbs

Creative Directors and Light Bulbs

Question: How many Creative Directors does it take to screw in a light bulb? Answer: Does it have to be a light bulb? This one’s a joke of course, but once you ask the right question, you’re well on your way to finding the answer. Different answers open our eyes to more different answers, and […]