This is the science of slicing people – well – groups of people, into segments that can be isolated, measured, tracked, tested and solicited to. This sounds like a cold way to look at humanity. The good news in this is that you don’t need to feel manipulative to simply ensure that the people who […]
Monthly Archives: March 2009
CHO Marketing Plan
The Charlottesville-Albemarle Regional Airport (CHO) is a client that serves a wonderfully diverse group of people. In fact, the group is so diverse, we can divide it up into several smaller groups. That is exactly our approach to reaching their audience with an effective tailored message. We know that everyone has different interests when selecting […]
Workshop: Make Your Website Worth Visiting
Our Creative Director, David Robinson will co-lead a Chamber of Commerce workshop on Tuesday March 24th called “Make Your Website Worth Visiting”. He will also be leading another workshop on Wednesday, April 15th from 9am to noon as well. ******* Make Your Web Site Worth Visiting! March 24, 2009 You can attract more prospects and […]
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