Report – Real Estate Buyer Demographics

If you’re a realtor trying to figure out the best way to attract clients and buyers, the information gathered from the National Association of Realtors is a good place to start. NAR sent out a survey in July 2014 to people who bought homes in the preceding 12 months. Below are a few key points […]

Flipping the Real Estate Marketing Mirror

How do you sell one house over another? You look for what makes them unique, you look for features that will meet the buyer’s goals, and you help your client connect the dots. Details turn into features. Features turn into benefits. Benefits turn into satisfied home buyers. Now, what if you flipped the mirror for […]

Product Launch! RealConnect for MLS Websites

Birch Studio is excited! This month we launch our MLS software. RealConnect MLS is built for Realtors that are unique; made for Realtors that want to highlight their specialty in the market. It imports complete MLS details into user-friendly, WordPress websites and allows Realtors to display MLS information in a personally-branded environment. With a call […]

3 Steps to Distinguish Yourself as a Realtor

Previously, we talked about strategies to improve your real estate web presence. Here are some tips for realtors looking to take their brand to the next level. Realtors operate in a crowded industry. To thrive and improve it is important to distinguish yourself as a realtor. A common approach is to focus on a subset […]

Real Estate Websites

The Beauty of Uniqueness In a world of data overload, real estate is an industry that has one of the highest rates of data exposure to its clients. That can be good or bad, depending on your perspective. A Realtor’s website typically relies on the same data as all of the other real estate websites. […]