Caveat Venditor: Ecommerce Shakedowns

Caveat emptor (buyer beware) is a phrase that most of us know. With ecommerce and accessible website development coming to our attention, we’ve arrived at a time where seller beware – caveat venditor – is even more important to online retailers. Selling online has become a necessity for many businesses. With popular ecommerce platforms such […]

Replacing the Wings Mid-Flight

Websites grow tired. They want to be updated to continue looking as good as the day they were built. A common problem for successful companies ready to update their website is that nobody has the time to divert to such a big undertaking. It sometimes feels like replacing the wings on an airplane while in […]

Note Taking for the Win

Each business has a process for customer intake. Doctors ask what symptoms you’re experiencing; lawyers look at your risk exposure; business consultants look at your challenges and opportunities. And almost universally, they all take some sort of notes. What’s usually missing, however, is the ability to confirm that your service providers heard and understand your […]

Two Types of Information Seekers

Generally speaking, there are low-information people and high-information people. Low-information customers trust their vendors as authorities on a subject and tend to not ask a lot of questions. They don’t see themselves as partners in solving the problem. They are true consumers. High-information users may also have that trust, but they tend to ask more […]

Aesthetics Don’t Often Solve Problems

Everyone has their opinion, and even those opinions can change depending on one’s mood and context. It’s nice to build something so good looking that people say “That’s cool. What does it do?” But it’s usually not the aesthetics of something that solves problems. What isn’t subjective is clarity. Either someone gets the point or […]