Clean energy creative marketing
Renewable energy projects used to be just an eco-conscious move for people and companies wanting to reduce their carbon footprint because it’s the right thing to do. Now, companies that consume large of amounts of energy are seeing significant financial benefits by moving to renewable energy. And that has lead renewables to become a contributing […]
If you look, it’s not hard to see pollution on the roads every day. Cars and trucks are huge sources of what’s called mobile pollution. Vehicle exhaust produced 31% of US’s CO2 emissions in 2014. Every day, ozone and particle pollution affect the health and longevity of millions of people in the US, not to […]
I attended the Fuel Cell Seminar and Expo #FCS2025 last week to gather information about suppliers in the industry for a US Department of Energy project. It is inspiring to be in the same room with the hundreds of researchers and policy people that have collectively built the technology for a future of clean energy […]
The greening of industry is creating a fundamental shift in the way business is done. Many of the top companies in the world have realized the value of having an individual in the executive and management ranks dedicated to their company’s impact on and use of natural resources. The CSO’s influence shows up in the […]
If you’re a realtor trying to figure out the best way to attract clients and buyers, the information gathered from the National Association of Realtors is a good place to start. NAR sent out a survey in July 2014 to people who bought homes in the preceding 12 months. Below are a few key points […]
How do you sell one house over another? You look for what makes them unique, you look for features that will meet the buyer’s goals, and you help your client connect the dots. Details turn into features. Features turn into benefits. Benefits turn into satisfied home buyers. Now, what if you flipped the mirror for […]
Q: How many Art Directors does it take to screw in a light bulb? A: Does it have to be a light bulb? It’s a joke of course, but it’s worth asking the question for the simple fact that you might come up with a different answer had you never asked. One of my favorite […]
Bootstrap Marketing for Startups Naming a Company (part 1 of 4) So… you have a new business. : ) Statistically speaking, you also have a lack of funds to spend on marketing. But fear not—good ideas come in many shapes and sizes. For my friends at CBIC, here’s a quick guide to set you on […]
Birch Studio is excited! This month we launch our MLS software. RealConnect MLS is built for Realtors that are unique; made for Realtors that want to highlight their specialty in the market. It imports complete MLS details into user-friendly, WordPress websites and allows Realtors to display MLS information in a personally-branded environment. With a call […]
Team members: David, Lian and Amy Indoor Biotechnologies (InBio) is a world leader in environmental allergen detection systems. They work with academic researchers, government researchers and Fortune 500 companies in the industry of air quality, allergy vaccines and biopharmaceuticals. Their website, while it met all of their needs, (Birch overhauled their site in 2010. Read […]
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