Each business has a process for customer intake. Doctors ask what symptoms youāre experiencing; lawyers look at your risk exposure; business consultants look at your challenges and opportunities. And almost universally, they all take some sort of notes. What’s usually missing, however, is the ability to confirm that your service providers heard and understand your […]
Two Types of Information Seekers
Generally speaking, there are low-information people and high-information people. Low-information customers trust their vendors as authorities on a subject and tend to not ask a lot of questions. They donāt see themselves as partners in solving the problem. They are true consumers. High-information users may also have that trust, but they tend to ask more […]
Aesthetics Don’t Often Solve Problems
Everyone has their opinion, and even those opinions can change depending on oneās mood and context. Itās nice to build something so good looking that people say āThatās cool. What does it do?ā But itās usually not the aesthetics of something that solves problems. What isnāt subjective is clarity. Either someone gets the point or […]
Recent Comments