3 Steps to Distinguish Yourself as a Realtor

Previously, we talked about strategies to improve your real estate web presence. Here are some tips for realtors looking to take their brand to the next level. Realtors operate in a crowded industry. To thrive and improve it is important to distinguish yourself as a realtor. A common approach is to focus on a subset […]

5 Practical Tips for Software Design

By now, you’ve experienced the wonder of web-based software. Virtually everyone in the modern world uses it when they get online. A few examples include online banking, maps, web-based email, photo-sharing sites and Facebook. Web-based software does just about anything you can imagine with data. For the most part, well-designed software doesn’t make you aware […]

Real Estate Websites

The Beauty of Uniqueness In a world of data overload, real estate is an industry that has one of the highest rates of data exposure to its clients. That can be good or bad, depending on your perspective. A Realtor’s website typically relies on the same data as all of the other real estate websites. […]

3 Steps to Choosing an E-Commerce Solution

In the past several months, we had the opportunity to work with four different e-commerce shopping cart packages. We compared ZenCart, CRELoaded, OpenCart and Magento. All carts are open source, meaning that the code is completely editable by professionals. CRELoaded is supported by a single company whereas the other three are supported by a community […]

The Impact of “A”

Welcoming guests and clients to Birch Studio, we offer water to drink: “Would you like some water?” “A water would be great, thanks.” We say “some” water, they say “a” water. It’s such a slight turn of phrase but it illustrates the power of a single word. “Some” is served in a glass and “a” […]

Three Things to Expect From a Logo

When we work on logos with clients, we’re always struck by the difference of opinion about what a logo is role that a logo plays in an organization. After all, we’ve all seen fine companies that have bad logos, or even no logo at all. Sooner or later, most companies that have longevity create a […]

Top 5 Takeaways: Creative Process presentation

Birch Studio’s primary output is creativity. All of the work that we produce is custom: graphic design, web design, user interface design, data visualization, etc. To keep our wits about us, we needed a process that could be the same each time for us. The following is a summary of the tips David shared at […]

Top 5 Tips & Tricks: PDFs

I suspect that PDFs are way more versatile than you know. You probably have seen form fields in a PDF. PDFs also include lots of features that are common on web pages – linking between pages, check boxes, pull-down menus and more. They also allow some of the same high-powered functionality that websites do such […]