Bootstrap Marketing for Startups Naming a Company (part 1 of 4) So… you have a new business. : ) Statistically speaking, you also have a lack of funds to spend on marketing. But fear not—good ideas come in many shapes and sizes. For my friends at CBIC, here’s a quick guide to set you on […]
WordPress, Rainbows and Load Time
Like a wonderland full of rainbows, WordPress has a boundless collection of plug-ins (extensions) you can install to make your website do just about anything. But like the real world, there is a time when you can have too much of a good thing. We just found one of those moments: too many extensions. Here’s […]
5 Steps to Data Visualization
Data is a powerful tool for influencing decisions. If you sell technical solutions, there’s a good chance that you use data to make your points. Readers will make the effort to understand complicated information if it is attractive and welcoming. You may also know that one problem which most readers encounter is that bar charts […]
How to use design and function to improve your real estate website
Websites come in all shapes and sizes. Everyday, there is some new technology to explore or widget to add. Fortunately, you don’t need to engage with all of it to see results in your marketing. If you get the basics right, you’ll have a functional website that helps you score business without being left in […]
How to measure and analyze the performance of your real estate website
The first tip in a four part series entitled Improving your Real Estate Website So many tools, so little time. If you’re actively marketing real estate listings in this digital age, chances are that you have more information about your promotion efforts than you know what to do with. For today, we’re going to focus […]
3 Steps to Distinguish Yourself as a Realtor
Previously, we talked about strategies to improve your real estate web presence. Here are some tips for realtors looking to take their brand to the next level. Realtors operate in a crowded industry. To thrive and improve it is important to distinguish yourself as a realtor. A common approach is to focus on a subset […]
5 Practical Tips for Software Design
By now, you’ve experienced the wonder of web-based software. Virtually everyone in the modern world uses it when they get online. A few examples include online banking, maps, web-based email, photo-sharing sites and Facebook. Web-based software does just about anything you can imagine with data. For the most part, well-designed software doesn’t make you aware […]
Real Estate Websites
The Beauty of Uniqueness In a world of data overload, real estate is an industry that has one of the highest rates of data exposure to its clients. That can be good or bad, depending on your perspective. A Realtor’s website typically relies on the same data as all of the other real estate websites. […]
3 Steps to Choosing an E-Commerce Solution
In the past several months, we had the opportunity to work with four different e-commerce shopping cart packages. We compared ZenCart, CRELoaded, OpenCart and Magento. All carts are open source, meaning that the code is completely editable by professionals. CRELoaded is supported by a single company whereas the other three are supported by a community […]
The Impact of “A”
Welcoming guests and clients to Birch Studio, we offer water to drink: “Would you like some water?” “A water would be great, thanks.” We say “some” water, they say “a” water. It’s such a slight turn of phrase but it illustrates the power of a single word. “Some” is served in a glass and “a” […]
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