In the last installment, I covered matching words and phrases on your website to those that a potential customer may use to search for your service or product. I also cleared up the mystery of meta tags. This month, the topic is tweaks that you can make in your HTML code for better optimization. Let’s […]
Search Engine Optimization (SEO), Part 2
In the last installment, I covered basic search tactics – how people type what they want to find. In a nutshell, more specific search terms yields more specific results. Your job is to match those specific terms on your site. And preferably in the order people type them in. Words Moving on, here’s the hierarchy […]
Search Engine Optimization (SEO) in a few simple steps
[ This is the first in a series of SEO articles.] I led a workshop for the Charlottesville Chamber of Commerce a few months back and realized how many myths and questions there were about SEO. I want to dispel some myths and answer a few questions in the space of the next few editions […]
Slicing Your Demographics
This is the science of slicing people – well – groups of people, into segments that can be isolated, measured, tracked, tested and solicited to. This sounds like a cold way to look at humanity. The good news in this is that you don’t need to feel manipulative to simply ensure that the people who […]
What would you do with a bailout?
Quick question: You get word that your organization will be receiving an unexpected sum of money. What do you do with it? It’s a question I like to ask myself from time to time. I’d be quite happy to actually have that unexpected infusion but that’s not the point. For me, it is an exercise […]
Maintaining a Brand in This Economy
If you’ve been paying attention, you probably know that our current economic problems are related to confidence in the health of the economy and cash flow. When things are going well, the two usually go hand-in-hand to create a virtuous cycle of economic growth. Right now, they are working hand-in-hand to create a vicious spiral. […]
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Build Your Brand with Artifacts
In the August 2008 and September 2008 tips I touched on the significance of creating artifacts for your organization. This month, I’ll take that to the next logical step: building your brand with artifacts. As with historic artifacts, the more we find, the more we know about a past civilization. Each part holds information about […]
Creating Artifacts, continued
The conceptual premise of The Center for the Constitution’s brochure was that we tacitly understand contextual clues in our environment. We instantaneously observe the materials, textures, level of precision, craftsmanship, style, colors and so on. Through some amount of cultural acclimation, we are able to look at man-made objects and glean some idea of whence […]
Creating Artifacts
What do pre-historic civilizations and thriving businesses have in common? Artifacts. They are our evidence of life. In some sense, the more artifacts one has, the more thriving one is. While we don’t recommend creating, say a website and brochure for a fund-raising event just because everyone else has one, we do recommend creating a […]
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