Color matters

Color is one element that can define your business. Blue is a calming and comfortable color that instills trustworthiness. Red is an emotionally intense color that speeds your breath and heartbeat. It’s not too late to consider the characteristics of color and your business, even if you already have a corporate logo. Companies constantly re-invent […]

To increase efficiency and impact of marketing

Repetition is so often the key to success in marketing. If you have a limited amount of time to reach your audience, using several forms of media increases the saturation and repetition rates on a compressed schedule. This is seen most in event and sale promotions. Newspaper ads, direct mail, websites, radio and television ads […]

…On being a part of your marketing materials

Well-done trade show graphics make a great impression in real-time and allow you to immediately engage in conversation with your prospects. Making your graphics larger-than-life can make a huge impact by accentuating your better feature’s and by projecting a clear focus across a longer distance. With your sales people attending your booth, they will not […]

Goal setting for websites

The Internet is so ubiquitous, sometimes it’s easy to forget that it’s not a single monolithic tool, but a combination of websites that each have their own purpose. It’s plainly obvious, but deserves restating: different websites have different functions. It is your job as the owner of the website to make sure it does what […]

Tangible products out of thin air

Many of our clients are start-up companies or have new products they are promoting. Often, they need to start marketing before they even have the products so they can get a jump on sales and prove viability. As you might imagine it would be hard to market a product you don’t even have a sample […]

Symmetry in design

The first impression your customers have is created in many ways: quality of product/service, personality of employees, cleanliness of your store, etc. But before they even get to your place of business or in front of your product, the first impression is made by your marketing materials. Your website, brochure and ads are your opportunity […]

Fourth dimension helpful in marketing

As the old saying goes, pictures are worth a thousand words. Photographs and icons certainly add to your message, but for complex processes or products, animation can be an extremely useful tool to educate your audience. The animation can include the typical static elements such as logos, icons and photos but it also has the […]

Aker Wade Power Technologies

Aker Wade, a Charlottesville-based engineering and manufacturing firm that sells to major industrial concerns, contracted Birch Studio to create a simple presentation that quickly and easily describes the concept of fast charging – the basic principle of their main product line. Their audience has used the existing battery chargers for decades and has only barely […]

Promoting Success with Newsletters

Telling your customers and prospects what your business does is a sure path to success. Newsletters help you do that in a repetitive and flexible format. Whether it’s a new product release, a nuance of an existing service or a common question, a newsletter is an optimal message delivery vehicle. Some of the things our […]

The Ceiling and Floor Shop

After being in business for decades, the main goal of The Ceiling and Floor Shop website was not to increase their business as much as assist their existing clients with their product line before coming into the store to buy. We designed and programmed The Ceiling and Floor Shop website which contains an extensive product […]