• February 10, 2005
  • Tips

Telling your customers and prospects what your business does is a sure path to success. Newsletters help you do that in a repetitive and flexible format. Whether it’s a new product release, a nuance of an existing service or a common question, a newsletter is an optimal message delivery vehicle.

Some of the things our clients include in their regular newsletters are upcoming seminars, HR promotions, case histories, relevant industry news and success stories of top sales people. A newsletter’s regularity gives clients the confidence you’ll be around to back up your service, that you want them to completely know your business and ultimately, that you offer services or products to benefit them. Newsletters can be delivered in print or online media. Costs vary in print by design, number of pages, colors and quantity. They vary online by level of design, HTML formatting, interactivity, feedback mechanisms and more. Check out the 2 samples below and ask Birch Studio about creating a newsletter that speaks for you!

Mr. Landers sends a bi-monthly newsletter [300K PDF] to refresh his clients about the insurance policies that he offers. He always includes a personal letter from his own experiences in life as well as a humorous Top 10 list

We recently completed another edition of the Charlottesville Venture Group /EntreNet newsletter [5.1MB PDF]. CVG/E uses their newsletter to highlight programs and members and to announce their calendar of events. [As a volunteer with CVG, we were featured on page 6.]