Tangible products out of thin air

Many of our clients are start-up companies or have new products they are promoting. Often, they need to start marketing before they even have the products so they can get a jump on sales and prove viability. As you might imagine it would be hard to market a product you don’t even have a sample […]

Symmetry in design

The first impression your customers have is created in many ways: quality of product/service, personality of employees, cleanliness of your store, etc. But before they even get to your place of business or in front of your product, the first impression is made by your marketing materials. Your website, brochure and ads are your opportunity […]

Fourth dimension helpful in marketing

As the old saying goes, pictures are worth a thousand words. Photographs and icons certainly add to your message, but for complex processes or products, animation can be an extremely useful tool to educate your audience. The animation can include the typical static elements such as logos, icons and photos but it also has the […]

Promoting Success with Newsletters

Telling your customers and prospects what your business does is a sure path to success. Newsletters help you do that in a repetitive and flexible format. Whether it’s a new product release, a nuance of an existing service or a common question, a newsletter is an optimal message delivery vehicle. Some of the things our […]

Event Branding

Long before your first guest arrives, you decide the tone of your event. Your invitations – be they printed or online – give people clues about the mood and purpose. Whether sponsored by a corporation, a non-profit or a club, events are their own unique entities. But like a business, they need to be announced, […]

Auto-reply email

Auto-reply email is a great way to get away from the office without the guilt of leaving email messages unanswered. The online world’s equivalent of changing the message on your voicemail, you can include any message that you want in the email as it automatically “replies” to any email that you receive. This is also […]

Designing for bulk mail

Bulk mail and the discounts offered are a wonderful communication medium. However, nothing turns a stomach faster than realizing that you have just printed 5000 postcards and didn’t leave enough room for the post office to put it’s bar code on the bottom. Generally speaking, you’ll want to leave a space about 3″ high x […]

2-color printing vs. 4-color proofs

As far as we’ve come in inkjet and laser printer technology, there is still one major drawback from a proofing perspective: Printers as a rule print with four colors to make up a “full-color” piece – namely cyan, magenta, yellow and black. There are some spot colors which simply cannot be recreated accurately with these […]

Paper: Low-cost, high-impact

The one thing that is often overlooked in print design is paper. Not necessarily the type of paper – you probably are well aware that there are countless options to choose from – but rather, how the paper is folded, how the color of the paper interacts with the overall design and how different paper […]

Lead Time for Printing

The most popular time to have work completed is always yesterday. That being said, things do take time. Take printing for instance: simple one and two color jobs without folds have the fastest turn-arounds. Full-color runs may require drying time between colors, depending on the machine being used. Jobs to be folded or scored need […]