2-color printing vs. 4-color proofs

  • June 27, 2004
  • Tips

As far as we’ve come in inkjet and laser printer technology, there is still one major drawback from a proofing perspective: Printers as a rule print with four colors to make up a “full-color” piece – namely cyan, magenta, yellow and black. There are some spot colors which simply cannot be recreated accurately with these […]

Paper: Low-cost, high-impact

  • April 20, 2004
  • Tips

The one thing that is often overlooked in print design is paper. Not necessarily the type of paper – you probably are well aware that there are countless options to choose from – but rather, how the paper is folded, how the color of the paper interacts with the overall design and how different paper […]

Lead Time for Printing

  • April 7, 2004
  • Tips

The most popular time to have work completed is always yesterday. That being said, things do take time. Take printing for instance: simple one and two color jobs without folds have the fastest turn-arounds. Full-color runs may require drying time between colors, depending on the machine being used. Jobs to be folded or scored need […]

Solidify Your Web Identity

  • October 7, 2003
  • Tips

On the Internet, there are several options for the “extension” that follows a domain name (i.e. .com, .biz, .net, .info, .us). If you want to ensure you completely own that identity, you can easily register your domain with all of the available extensions. That way, your audience won’t have to wonder if you’re a .com, […]

Vectorize Your Logo

Make your logo (or other artwork) print crisply at any size—from postage stamp to billboard sized. Most existing logos can be made into vector format, the format universally used by sign shops, newspapers and printers. Vector format artwork can also have clean, precise gradients, shading and highlighting. And, they are compatible for both Macs and […]