Next week, we will have a discussion with other local small biz owners and the SBA (Small Business Administration) as well as Senator Warner about the 2009 Recovery Act. Otherwise known as The American Recovery and Reinvestment Act, it will have a significant impact on small businesses and on the credit crunch. This Act will […]
Slicing Your Demographics
This is the science of slicing people – well – groups of people, into segments that can be isolated, measured, tracked, tested and solicited to. This sounds like a cold way to look at humanity. The good news in this is that you don’t need to feel manipulative to simply ensure that the people who […]
CHO Marketing Plan
The Charlottesville-Albemarle Regional Airport (CHO) is a client that serves a wonderfully diverse group of people. In fact, the group is so diverse, we can divide it up into several smaller groups. That is exactly our approach to reaching their audience with an effective tailored message. We know that everyone has different interests when selecting […]
Workshop: Make Your Website Worth Visiting
Our Creative Director, David Robinson will co-lead a Chamber of Commerce workshop on Tuesday March 24th called “Make Your Website Worth Visiting”. He will also be leading another workshop on Wednesday, April 15th from 9am to noon as well. ******* Make Your Web Site Worth Visiting! March 24, 2009 You can attract more prospects and […]
Jenny and Jill attend Quadruplicity
On Thursday, Feb. 12th from 8 in the morning till 6pm in the evening, the 2 women at Birch Studio attended a conference at the DoubleTree Hotel sponsored by the Chamber called- Quadruplicity -Balance of Career, Life, Money and Health! Our Studio had a booth there and gave out some great swag as usual. The […]
Speaking to 10th graders at PVCC’s Career Day
Piedmont Futures has recruited our Senior Designer, Wes Boyd, to speak at the 10th Grade Career Days at Piedmont Virginia Community College on March 12th, 2009. We feel that this will be a wonderful opportunity to get students excited about the design field. This event serves nearly 2000 students from the City of Charlottesville and […]
What would you do with a bailout?
Quick question: You get word that your organization will be receiving an unexpected sum of money. What do you do with it? It’s a question I like to ask myself from time to time. I’d be quite happy to actually have that unexpected infusion but that’s not the point. For me, it is an exercise […]
Lincoln Surveying … Relaunched
Lincoln Surveying has been a professional land surveyor for over 20 years. As they began working through a process to take their venerable business to the next level, they saw the need to update marketing materials to represent the firm in a more professional way. The image of yore was one that reflected a roll-up-your-sleeves, […]
Maintaining a Brand in This Economy
If you’ve been paying attention, you probably know that our current economic problems are related to confidence in the health of the economy and cash flow. When things are going well, the two usually go hand-in-hand to create a virtuous cycle of economic growth. Right now, they are working hand-in-hand to create a vicious spiral. […]
Sponsoring Community Theater
We were proud to be a major sponsor of Sweeney Todd, The Demon Barber of Fleet Street, performed at Live Arts over the past two months. Even among people who have seen other versions of it, the comment universally made was how outstanding this production was, and in our little ol’ community theater, too! We […]
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