How blue is blue? Does it have a tinge of green in it? Can it be more like the ocean at midday? Maybe it’s more of a cornflower blue. A little less saturation and then more toward the purple… In a creative or web development process, there are many things to communicate, some clear as […]
Customer Loyalty in at Least Three Parts
The American Consumer Satisfaction Index out this month shows that Sprint Nextel’s rating jumped 11% from 2009 to 2010. The increase for the telecom industry over the same period was an average of 4.1%. This is wonderful news for Sprint Nextel, but it turns out that it only brings them up to par with their […]
Case Study: Telecom Website Redesign
Founded in 1897, nTelos has kept pace with the times and provided services to dedicated customers in the Central Virginia region. They hold their own against the big four telecoms through unparalleled customer service. Birch Studio has been a customer of nTelos since 1998 and has told everyone looking for a phone company about their […]
Annual Report Design for DC Metro Police
Not all police agencies are created equal. In late 2009, we had the opportunity to work with the Washington DC Metro Transit Police Department (MTPD) on their annual report. They are the professionals in charge of the safety and security of millions of people within one of our nation’s largest public transportation systems which also […]
New Look! Same Great Taste
Have you ever noticed the phrase “New Look! Same Great Taste” that lots of redesigned food packages boast? You’ve seen it a hundred times. Most likely you never had trouble finding the product in the first place, but nonetheless, the text is there. So, what purpose does it really serve? Do people think that because […]
Meet Whitney French
It’s been a few months since I had a clear enough schedule to sit down and write. We’ve been through many changes recently. The one we are most proud of is bringing on Whitney French with her abundant thirst for knowledge and pursuit of excellence. Whitney started with Birch Studio as an intern and within […]
Indoor Biotechnologies Website
We overhauled and launched inbio.com, an educational and e-commerce, CMS website for Indoor Biotechnologies in Charlottesville. I wrote earlier about our approach to the package design we created for their Ventia product. Just as packages require design expertise (layout, colors, visual hierarchy) and technical expertise (printing, production, folding, etc), websites require similar attention to user […]
Edenali just launched
Just designed, programmed, copyedited and launched: www.edenali.com Great local builders.
nTelos website launched
We were pleased to work with nTelos’ wireline division (that’s everything but wireless phones) to overhaul, organize and relaunch their website. Major sections of the site include a nifty Bundles page that opens like an accordion, a TV page with scrolling photo montages of their offerings, a Business page with an interactive Account Exec map, […]
Search Engine Optimization (SEO) Part 3
In the last installment, I covered matching words and phrases on your website to those that a potential customer may use to search for your service or product. I also cleared up the mystery of meta tags. This month, the topic is tweaks that you can make in your HTML code for better optimization. Let’s […]
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