Annual Report Design for DC Metro Police

Not all police agencies are created equal. In late 2009, we had the opportunity to work with the Washington DC Metro Transit Police Department (MTPD) on their annual report. They are the professionals in charge of the safety and security of millions of people within one of our nation’s largest public transportation systems which also […]

Indoor Biotechnologies Website

We overhauled and launched, an educational and e-commerce, CMS website for Indoor Biotechnologies in Charlottesville. I wrote earlier about our approach to the package design we created for their Ventia product. Just as packages require design expertise (layout, colors, visual hierarchy) and technical expertise (printing, production, folding, etc), websites require similar attention to user […]

nTelos website launched

We were pleased to work with nTelos’ wireline division (that’s everything but wireless phones) to overhaul, organize and relaunch their website. Major sections of the site include a nifty Bundles page that opens like an accordion, a TV page with scrolling photo montages of their offerings, a Business page with an interactive Account Exec map, […]

InBio Ventia Packaging

Based on the strength of an exclusive portfolio of monoclonal antibodies, Indoor Biotechnologies has become the world leader in detection of indoor allergens. In addition to the antibodies, InBio developed a consumer product kit to detect household allergens. The kit consists of a dozen parts in a clear plastic clamshell. The challenge they brought to […]

Airport Ads

After creating the logo and website for CHO, we jumped on the opportunity to broadcast the new face of the Charlottesville-Albemarle Airport. In a previous article I mentioned the demographic slicing we did to create a targeted marketing plan. The first stop in that plan was to create an ad series to run in local […]

SNL Financial Ad Series

SNL is one of the world’s biggest players in business and financial reporting. Locally, they are one of the area’s giants in terms of employers. With a 5-person recruiting team, one could surmise that they spend a lot of energy in getting the right people on board. They have about 400 employees in their Charlottesville […]

CHO Marketing Plan

The Charlottesville-Albemarle Regional Airport (CHO) is a client that serves a wonderfully diverse group of people. In fact, the group is so diverse, we can divide it up into several smaller groups. That is exactly our approach to reaching their audience with an effective tailored message. We know that everyone has different interests when selecting […]

Lincoln Surveying … Relaunched

Lincoln Surveying has been a professional land surveyor for over 20 years. As they began working through a process to take their venerable business to the next level, they saw the need to update marketing materials to represent the firm in a more professional way. The image of yore was one that reflected a roll-up-your-sleeves, […]

Honoring Virginia’s State Royalty

The 2008 Sorensen Gala was held in honor of Senator John Warner in Washington DC this past spring.  It was attended by current and past Virginia governors and senators, including Governors Mark Warner and Tim Kaine. The event honored Senator Warner’s service to the Commonwealth over the past several decades. Of special note: All of […]