In March 2008, Brett Spitale, the new Vice President of Development for the regional headquarters of the Alzheimer’s Association, tapped us to help with his goal of raising $100,000. We were very eager to help reach that goal. The gala event held in May 2008 was to announce the formation of a challenge by the […]
Flight of a Website
The Charlottesville-Albemarle Airport (CHO) is a nonhub, commercial service airport offering daily non-stop and one-stop international and domestic destinations. In service since 1955, the facility has grown to include a 60,000 square foot terminal with modern customer amenities offering on-site rental cars, ground transportation and food service. General aviation includes an executive terminal supplying a […]
The Way In
On top of design, clients look to us to help untangle the volumes of information they show on the web. Obviously, one wants a website to be more than a data dump where the user can’t find anything because they are presented with everything at once. The challenge is how to sort out the most […]
Live Arts Website Redux
Lo, and behold! We have had the unparalleled opportunity to rethink and create a website for one of the most original organizations in our region. Live Arts Theater is a supreme work in progress — educating, evolving and entertaining thousands of people a year. With a dozen distinct shows per season, numerous classes, behind-the-scenes events […]
Handcraft in Design
The reality is that we work on computers for efficiency. (That “undo” button just can’t be beat.) Often, the computer’s limits define the aesthetics of a project. Using real-life materials is a powerful option to create a unique feeling. We’ve used them in a few projects recently. Examples of this can be seen in […]
Naming
I’ve recently had the opportunity to name 1) a business and 2) a child. As abstract as names are, they matter. With a business, there is an expectation – actually, a necessity – that the name be unique. With a person, the trend is just the opposite. A quick browse through all of the names […]
Birch Studio Logo Upgrade
One of the most difficult tasks for any business is to provide its services to itself. We recently went through that exercise in the case of rebuilding our logo. Our classic logo, a birch tree silhouetted against a white moon, always on a black background, served us well for over a decade. It, along with […]
Company of Friends Holiday Party
This year’s party at the Sage Moon Gallery was a fabulous success. Birch Studio sponsored with food from Brix, wine and beer from Market Street Wine Shop and flowers from Hedge. There was even an accordion player strolling through the crowd! Some of the treats we enjoyed were jumbo shrimp, mini beef wellingtons with dried […]
Pumpkin Carving
Untitled Document We used our weekly "DesignPlay" time to do the creative work of carving interesting pumpkin designs… A bit messy at first, but the results were spectacular! Scared face, Trick-or-Treaters, Dick Cheney and Skull pumpkins!
Local Motion Campaign for Active Living
In addition to the branding of Local Motion, which included a logo and marketing materials, the campaign required a website that would fulfill their unique needs. The clincher for Local Motion was that they would have many partners who would ideally be able to create their own events on the website and give the administrators […]
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