InBio Ventia Packaging

Based on the strength of an exclusive portfolio of monoclonal antibodies, Indoor Biotechnologies has become the world leader in detection of indoor allergens. In addition to the antibodies, InBio developed a consumer product kit to detect household allergens. The kit consists of a dozen parts in a clear plastic clamshell. The challenge they brought to […]

Airport Ads

After creating the logo and website for CHO, we jumped on the opportunity to broadcast the new face of the Charlottesville-Albemarle Airport. In a previous article I mentioned the demographic slicing we did to create a targeted marketing plan. The first stop in that plan was to create an ad series to run in local […]

SNL Financial Ad Series

SNL is one of the world’s biggest players in business and financial reporting. Locally, they are one of the area’s giants in terms of employers. With a 5-person recruiting team, one could surmise that they spend a lot of energy in getting the right people on board. They have about 400 employees in their Charlottesville […]

CHO Marketing Plan

The Charlottesville-Albemarle Regional Airport (CHO) is a client that serves a wonderfully diverse group of people. In fact, the group is so diverse, we can divide it up into several smaller groups. That is exactly our approach to reaching their audience with an effective tailored message. We know that everyone has different interests when selecting […]

Studio Baboo website launches!

We rebuilt their website, condensed a lot of information into an easy to navigate format. The site is also updateable by the client with a small level of HTML knowledge. Check it out at:

Lincoln Surveying … Relaunched

Lincoln Surveying has been a professional land surveyor for over 20 years. As they began working through a process to take their venerable business to the next level, they saw the need to update marketing materials to represent the firm in a more professional way. The image of yore was one that reflected a roll-up-your-sleeves, […]

Honoring Virginia’s State Royalty

The 2008 Sorensen Gala was held in honor of Senator John Warner in Washington DC this past spring.  It was attended by current and past Virginia governors and senators, including Governors Mark Warner and Tim Kaine. The event honored Senator Warner’s service to the Commonwealth over the past several decades. Of special note: All of […]

Montpelier: Constitution for Kids 

Montpelier, the home of James Madison, opened The Center for The Constitution to educate our citizenry on the Constitution and its role in public life. Acknowleging that the founding document has no animation, sound effects or virtual connectivity, Sean O’Brien, Executive Director of The Center, challenged us to create some collateral that would bridge the […]

Alzheimer’s Association Campaign

In March 2008, Brett Spitale, the new Vice President of Development for the regional headquarters of the Alzheimer’s Association, tapped us to help with his goal of raising $100,000. We were very eager to help reach that goal. The gala event held in May 2008 was to announce the formation of a challenge by the […]

Flight of a Website

The Charlottesville-Albemarle Airport (CHO) is a nonhub, commercial service airport offering daily non-stop and one-stop international and domestic destinations. In service since 1955, the facility has grown to include a 60,000 square foot terminal with modern customer amenities offering on-site rental cars, ground transportation and food service. General aviation includes an executive terminal supplying a […]