Happy Earth Day fellow citizens! We are, without a doubt, on the finest planet in the solar system — and as far as we can tell – the entire galaxy. Every time I experience a sweet breeze, or a chilled out turtle, or a bird with a song, it lifts my spirits. With extreme weather […]
The Carbon Almanac
I’ve recently finished up the project-of-a-lifetime with Seth Godin, author of 20 international bestsellers. Late fall 2021, Seth emailed his newsletter subscribers with an invite to contribute to a book on climate change. He needed copywriters, graphic designers, web designers, project managers and a dozen other skills. It seemed like a perfect fit — I […]
Flux Report: Solar Search
This edition of the Flux Reports focuses on people’s searches in solar. Whether you’re developing a line of business in solar, figuring out how to market solar assets you already have, or trying to optimize your SEO for solar, this is a good starting point. In a digital world where searches are answered by keywords, […]
Birch Joins VAEEC
I’m very happy to announce that Birch Studio has become a member of Virginia Energy Efficiency Council Looking forward to working with a great team on solving climate issues!
Global Warming, Hurricanes and Carbon Capture
As a marketing professional in the clean energy sector, my objective is to share knowledge about clean fuels, energy efficiency and real estate. As a concerned citizen, I have a particular interest in climate change. I routinely share news of clean energy technologies to help friends and family know that there are things they can […]
How to Shop for a Vehicle in a Hurricane
In 2017, Hurricanes Harvey and Irma swamped Houston and Florida with record amounts of rainfall and storm surges. Fuel prices jumped and shortages ensued. People panicked. Fear not! You can do something to help stop the madness. In 2016, twenty-eight percent of U.S. greenhouse gas (GHG) emissions was from transportation [https://www.epa.gov/greenvehicles/fast-facts-transportation-greenhouse-gas-emissions]. With fewer greenhouse gases, […]
When Green Marketing is Destructive
If you have the right market, touting your green credentials can be great for building your brand. But “green” can also be damaging. While companies selling green products love their environmental benefits, green isn’t always an asset when it comes to branding. Psychographics For example, off the top of your head: What percentage of Prius […]
Some Brief Financial Arguments for Renewable Energy
Renewable energy projects used to be just an eco-conscious move for people and companies wanting to reduce their carbon footprint because it’s the right thing to do. Now, companies that consume large of amounts of energy are seeing significant financial benefits by moving to renewable energy. And that has lead renewables to become a contributing […]
The Future is Cleaner Than You Think
If you look, it’s not hard to see pollution on the roads every day. Cars and trucks are huge sources of what’s called mobile pollution. Vehicle exhaust produced 31% of US’s CO2 emissions in 2014. Every day, ozone and particle pollution affect the health and longevity of millions of people in the US, not to […]
Fuel Cells are Big Business
I attended the Fuel Cell Seminar and Expo #FCS2025 last week to gather information about suppliers in the industry for a US Department of Energy project. It is inspiring to be in the same room with the hundreds of researchers and policy people that have collectively built the technology for a future of clean energy […]
Recent Comments