In December 2022, several offices of UVA partnered to put on the Jefferson Innovation Summit — a work session for select business and thought leaders. The goal was to determine the top factors in our economy that need attention to accelerate decarbonization across the economy. The participants came from a broad sampling of sectors including […]
Caveat Venditor: Ecommerce Shakedowns
Caveat emptor (buyer beware) is a phrase that most of us know. With ecommerce and accessible website development coming to our attention, we’ve arrived at a time where seller beware – caveat venditor – is even more important to online retailers. Selling online has become a necessity for many businesses. With popular ecommerce platforms such […]
You’re Paying your Hosting Company for What?!
We help people build websites every day. A foundational yet often misunderstood part of websites is the hosting environment. Many people just go with a big company and take the services that are recommended by them at whatever price they charge. Yet most people don’t know that they are being sold services that they don’t […]
Earth Day 2022
Happy Earth Day fellow citizens! We are, without a doubt, on the finest planet in the solar system — and as far as we can tell – the entire galaxy. Every time I experience a sweet breeze, or a chilled out turtle, or a bird with a song, it lifts my spirits. With extreme weather […]
Two Types of Information Seekers
Generally speaking, there are low-information people and high-information people. Low-information customers trust their vendors as authorities on a subject and tend to not ask a lot of questions. They don’t see themselves as partners in solving the problem. They are true consumers. High-information users may also have that trust, but they tend to ask more […]
Real Estate Buyer Characteristics – 2022
The National Association of Realtors annual report is out. It includes a broad swath of data about the market. If you don’t have time to read through it, these are a few of the highlights. Click to download the high-resolution real estate buyer characteristics 2022 in PDF format.
Real Estate Buyer Characteristics – 2021
The National Association of Realtors annual report is out. It includes a broad swath of data about the market. If you don’t have time to read through it, these are a few of the highlights. Click to download the high-resolution real estate buyer characteristics 2021 in PDF format.
Aesthetics Don’t Often Solve Problems
Everyone has their opinion, and even those opinions can change depending on one’s mood and context. It’s nice to build something so good looking that people say “That’s cool. What does it do?” But it’s usually not the aesthetics of something that solves problems. What isn’t subjective is clarity. Either someone gets the point or […]
Global Warming, Hurricanes and Carbon Capture
As a marketing professional in the clean energy sector, my objective is to share knowledge about clean fuels, energy efficiency and real estate. As a concerned citizen, I have a particular interest in climate change. I routinely share news of clean energy technologies to help friends and family know that there are things they can […]
Product Launch! RealConnect for MLS Websites
Birch Studio is excited! This month we launch our MLS software. RealConnect MLS is built for Realtors that are unique; made for Realtors that want to highlight their specialty in the market. It imports complete MLS details into user-friendly, WordPress websites and allows Realtors to display MLS information in a personally-branded environment. With a call […]
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