Clean energy creative marketing
A collection of posts from our occasional newsletter, which we put under the dubiously useful name… 
This edition of the Flux Reports focuses on people’s searches in solar. Whether you’re developing a line of business in solar, figuring out how to market solar assets you already have, or trying to optimize your SEO for solar, this is a good starting point. In a digital world where searches are answered by keywords, […]
Question: How many Creative Directors does it take to screw in a light bulb? Answer: Does it have to be a light bulb? This one’s a joke of course, but once you ask the right question, you’re well on your way to finding the answer. Different answers open our eyes to more different answers, and […]
If you’re not known for something, it’s hard to be known at all. I always thought “David” was a boring name. Growing up, I knew so many others with that name. It’s a strong name perhaps, but also plain, common, and already been done. And then there was “Dave”, which just seemed like a lazy […]
If you’re a realtor trying to figure out the best way to attract clients and buyers, the information gathered from the National Association of Realtors is a good place to start. NAR sent out a survey in July 2014 to people who bought homes in the preceding 12 months. Below are a few key points […]
Team members: David, Lian and Amy Indoor Biotechnologies (InBio) is a world leader in environmental allergen detection systems. They work with academic researchers, government researchers and Fortune 500 companies in the industry of air quality, allergy vaccines and biopharmaceuticals. Their website, while it met all of their needs, (Birch overhauled their site in 2010. Read […]
Like a wonderland full of rainbows, WordPress has a boundless collection of plug-ins (extensions) you can install to make your website do just about anything. But like the real world, there is a time when you can have too much of a good thing. We just found one of those moments: too many extensions. Here’s […]
Data is a powerful tool for influencing decisions. If you sell technical solutions, there’s a good chance that you use data to make your points. Readers will make the effort to understand complicated information if it is attractive and welcoming. You may also know that one problem which most readers encounter is that bar charts […]
Live Arts is one dynamic theater. A dozen staff, two dozen productions, hundreds of volunteers, thousands of patrons and friends… there are a lot of moving parts. The requirements for their custom website included the ability for numerous people to easily add information to the website, streamline their office workflow, allow staff and volunteers to […]
Last November we compared alt fuel types against each other to show their costs and emissions per mile with data collected from the DOE, Alternative Fuels & Advanced Vehicles Data Center. This year, we decided to get more specific and compare the same alt fuels using the Ford E-250 as a model. If you have […]
There was a time when we were thirsty for data. Now we are drowning in it. Business models were built around the scarcity of data and the inconvenience of gathering all of the information oneself. As a provider of information, the challenges you have now are how to communicate your message clearly and how to […]
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