Creating Artifacts

What do pre-historic civilizations and thriving businesses have in common? Artifacts. They are our evidence of life. In some sense, the more artifacts one has, the more thriving one is. While we don’t recommend creating, say a website and brochure for a fund-raising event just because everyone else has one, we do recommend creating a […]

The Way In

On top of design, clients look to us to help untangle the volumes of information they show on the web. Obviously, one wants a website to be more than a data dump where the user can’t find anything because they are presented with everything at once. The challenge is how to sort out the most […]

Handcraft in Design

  The reality is that we work on computers for efficiency. (That “undo” button just can’t be beat.) Often, the computer’s limits define the aesthetics of a project. Using real-life materials is a powerful option to create a unique feeling. We’ve used them in a few projects recently. Examples of this can be seen in […]

Blog as Content Management System

    We’ve all heard of blogs. What you may not know is that a blog is a database-driven content management system that, with some agile programming, can be bent to your very will. Using WordPress as the base, we applied it’s web-based administrative area, categories, and multi-level user accounts to make a website for […]

The Power of Duotone

    Printing your marketing materials can be an expensive proposition. However, cutting costs does not mean cutting quality—in design or otherwise. There are many creative ways to have your printed pieces retain impact while not hurting your wallet. One of these is the printing format duotone. The typical full-color print job is separated for […]

Using custom photography in design

    Almost all graphic design uses some form of photography to a greater or lesser degree. A great photo can make a very successful graphic piece. Images can be obtained from “stock” photo sellers, which offer a wide range of image choice. However, this route does not always produce just the right photo the […]

CMYK and other fun facts

  • September 5, 2006
  • Tips

If you have ever created printed materials, you may have heard the term “CMYK”. CMYK represents Cyan, Magenta, Yellow, and Black. These colors combine in four-color process printing to approximate the visible color spectrum. The colors layer on top of each other during the printing process to achieve the final full-color image on paper. The […]

Impressions are made in the blink of an eye. Make the first blink a good one.

  • August 23, 2006
  • Tips

In our decade in business, we’ve seen first hand how the public’s perception of a business changes following an overhaul of its marketing materials. The better the impression (and reputation), the easier it is to sell. Like it or not, people rate and assign value to your brand based on how well it presents. It’s […]

Search engine optimization

  • March 12, 2006
  • Tips

Did you know that some basic edits to your website can help results on sites like Google and Yahoo, without expensive keyword buys? SEO– or Search Engine Optimization– is composed of keywords, site copy, & link popularity. By optimizing your site, you can make it come up in natural way on the search engines. It’s […]

Color matters

  • February 23, 2006
  • Tips

Color is one element that can define your business. Blue is a calming and comfortable color that instills trustworthiness. Red is an emotionally intense color that speeds your breath and heartbeat. It’s not too late to consider the characteristics of color and your business, even if you already have a corporate logo. Companies constantly re-invent […]