In December 2022, several offices of UVA partnered to put on the Jefferson Innovation Summit — a work session for select business and thought leaders. The goal was to determine the top factors in our economy that need attention to accelerate decarbonization across the economy. The participants came from a broad sampling of sectors including […]
You’re Paying your Hosting Company for What?!
We help people build websites every day. A foundational yet often misunderstood part of websites is the hosting environment. Many people just go with a big company and take the services that are recommended by them at whatever price they charge. Yet most people don’t know that they are being sold services that they don’t […]
Replacing the Wings Mid-Flight
Websites grow tired. They want to be updated to continue looking as good as the day they were built. A common problem for successful companies ready to update their website is that nobody has the time to divert to such a big undertaking. It sometimes feels like replacing the wings on an airplane while in […]
Flipping the Real Estate Marketing Mirror
How do you sell one house over another? You look for what makes them unique, you look for features that will meet the buyer’s goals, and you help your client connect the dots. Details turn into features. Features turn into benefits. Benefits turn into satisfied home buyers. Now, what if you flipped the mirror for […]
Product Launch! RealConnect for MLS Websites
Birch Studio is excited! This month we launch our MLS software. RealConnect MLS is built for Realtors that are unique; made for Realtors that want to highlight their specialty in the market. It imports complete MLS details into user-friendly, WordPress websites and allows Realtors to display MLS information in a personally-branded environment. With a call […]
Return customers: Indoor Biotechnologies website redesign
Team members: David, Lian and Amy Indoor Biotechnologies (InBio) is a world leader in environmental allergen detection systems. They work with academic researchers, government researchers and Fortune 500 companies in the industry of air quality, allergy vaccines and biopharmaceuticals. Their website, while it met all of their needs, (Birch overhauled their site in 2010. Read […]
WordPress, Rainbows and Load Time
Like a wonderland full of rainbows, WordPress has a boundless collection of plug-ins (extensions) you can install to make your website do just about anything. But like the real world, there is a time when you can have too much of a good thing. We just found one of those moments: too many extensions. Here’s […]
Live Arts Website Overhaul
Live Arts is one dynamic theater. A dozen staff, two dozen productions, hundreds of volunteers, thousands of patrons and friends… there are a lot of moving parts. The requirements for their custom website included the ability for numerous people to easily add information to the website, streamline their office workflow, allow staff and volunteers to […]
How to use design and function to improve your real estate website
Websites come in all shapes and sizes. Everyday, there is some new technology to explore or widget to add. Fortunately, you don’t need to engage with all of it to see results in your marketing. If you get the basics right, you’ll have a functional website that helps you score business without being left in […]
How to measure and analyze the performance of your real estate website
The first tip in a four part series entitled Improving your Real Estate Website So many tools, so little time. If you’re actively marketing real estate listings in this digital age, chances are that you have more information about your promotion efforts than you know what to do with. For today, we’re going to focus […]
Recent Comments