When Green Marketing is Destructive

If you have the right market, touting your green credentials can be great for building your brand. But “green” can also be damaging. While companies selling green products love their environmental benefits, green isn’t always an asset when it comes to branding. Psychographics For example, off the top of your head: What percentage of Prius […]

Define Your Clients Then Approach With Precision

It stands to reason that since every office has a computer, every office has computer problems. How does the average computer owner or office manager know who to call? How do you choose one tech-support company over another? NWG Solutions hired Birch Studio to answer that question in their favor. Being in business since 2001, […]