Clean energy creative marketing
This Flux Report gave us some great insights into the mind of a wind energy consumer. Interest spikes in the Spring as consumers anticipate rising cooling costs. Current consumer interest is based around information and education as evidenced by the top search terms – including information and basics.
From the demand drivers index, we gather that a marketing strategy for wind energy would do best by focusing on a behavioral factor that might address all three demand motivations (economics, values and practicality) like consumer choice, self-reliance or the DIY ethos.
Taking all of this information together, a marketing initiative launched in April that focused on education with a slant towards a resourceful, “off the grid” practicality would be strong strategy for launching wind energy as a consumer goods product.
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