Based on the strength of an exclusive portfolio of monoclonal antibodies, Indoor Biotechnologies has become the world leader in detection of indoor allergens. In addition to the antibodies, InBio developed a consumer product kit to detect household allergens. The kit consists of a dozen parts in a clear plastic clamshell. The challenge they brought to […]
Search Engine Optimization (SEO), Part 2
In the last installment, I covered basic search tactics – how people type what they want to find. In a nutshell, more specific search terms yields more specific results. Your job is to match those specific terms on your site. And preferably in the order people type them in. Words Moving on, here’s the hierarchy […]
Airport Ads
After creating the logo and website for CHO, we jumped on the opportunity to broadcast the new face of the Charlottesville-Albemarle Airport. In a previous article I mentioned the demographic slicing we did to create a targeted marketing plan. The first stop in that plan was to create an ad series to run in local […]
SNL Financial Ad Series
SNL is one of the world’s biggest players in business and financial reporting. Locally, they are one of the area’s giants in terms of employers. With a 5-person recruiting team, one could surmise that they spend a lot of energy in getting the right people on board. They have about 400 employees in their Charlottesville […]
Search Engine Optimization (SEO) in a few simple steps
[ This is the first in a series of SEO articles.] I led a workshop for the Charlottesville Chamber of Commerce a few months back and realized how many myths and questions there were about SEO. I want to dispel some myths and answer a few questions in the space of the next few editions […]
Birch Studio Sponsors BioTech event
Networking event and fundraiser for the Chesapeake Bioscience Educational Foundation (C-BEF) We had a great an evening of networking with life science professionals, took a tour of Indoor Biotechnologies’ labs, viewed works by local artists, featuring artwork and sculptures by local artists from BozArt Gallery and University of Virginia. Moroccan and Mediterranean food was provided […]
UVA Contract awarded
The University of Virginia just awarded our firm a contract for Web Design, Development and Programming Services! We are considered a preferred vendor with UVA and are looking forward to working with YOU as well!
Workshop: Driving Traffic To Your Website
David Robinson will co-lead a workshop with Todd Tweedy, for the Charlottesville Chamber of Commerce on cost-effectively driving traffic to your website. Topics include search engine optimization (also called organic search), paid search, leveraging social media and email marketing. Download a copy of the presentation on search engine optimization [10.8MB] here.
Awesome Open House!
Our Studio hosted an Open House for the design community and the general public last week & we met lots of interesting people. Some were from other firms, some were architects and some were neighbors. The food was from Everyday Gourmet and the cupcakes were from Cappellino’s Crazy Cakes. We had some recent samples of […]
Kudos from “Make Your Website Worth Visiting” Workshop
I can’t begin to thank you [and Linda Kolker] enough for the seminar this morning. It is clear you were trying to cater to our needs and you succeeded! Now I want to take a week off from my day-job just so I can implement all the suggestions/ideas I absorbed. I am inspired! Thank you […]
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