Happy Earth Day fellow citizens! We are, without a doubt, on the finest planet in the solar system — and as far as we can tell – the entire galaxy. Every time I experience a sweet breeze, or a chilled out turtle, or a bird with a song, it lifts my spirits. With extreme weather […]
When Green Marketing is Destructive
If you have the right market, touting your green credentials can be great for building your brand. But “green” can also be damaging. While companies selling green products love their environmental benefits, green isn’t always an asset when it comes to branding. Psychographics For example, off the top of your head: What percentage of Prius […]
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