When our favorite non-profit came to us for a makeover of their fundraising materials, we were especially glad to help them look like the professional organization that they are. Our first concern for the design of the Sexual Assault Resource Agency brochure was that it should balance carefully the need for positive fundraising imagery and […]
Top 5 Takeaways: Creative Process presentation
Birch Studio’s primary output is creativity. All of the work that we produce is custom: graphic design, web design, user interface design, data visualization, etc. To keep our wits about us, we needed a process that could be the same each time for us. The following is a summary of the tips David shared at […]
Top 5 Tips & Tricks: PDFs
I suspect that PDFs are way more versatile than you know. You probably have seen form fields in a PDF. PDFs also include lots of features that are common on web pages – linking between pages, check boxes, pull-down menus and more. They also allow some of the same high-powered functionality that websites do such […]
Eye Candy That’s Food for Thought
Two things that food and information have in common: the more attractive and richer it is, the more we want it. When you’re really hungry, almost anything tastes good. Eat too much, and it has detrimental effects. The same is true with information. Most of us have more than enough, and it starts to slow […]
Birch Studio Relaunches Birch Studio
Birch Studio has had a website since the Wild West days of the Internet. Before Google, before Facebook … before your momma got a cell phone. This new site has been completely rewritten to add clarity and definition to our services and products. Like most of our clients, Birch Studio has developed its business to […]
Digital Holiday Greetings
… for seasonal greetings all year long, download a PDF here. If you’d like a hard copy of this calendar, suitable for adorning any office, just ask! Birch Studio Season’s Greetings Calendar [820K PDF]
Creative for the Holidays
This article is not a tip on what I’ve done as the Creative Director of a Birch Studio, but some information about excellence in general that will hopefully give you license to enhance your own creative skills. I was just reading Malcolm Gladwell’s book, Outliers. He provides historical facts about many of the world’s top […]
Three Questions for a New Logo
When we start any significant branding project, we ask a number of questions to lay down the goals and parameters for the project. The primary questions for a logo project are simple but powerful enough to launch us into conversations that guide the rest of the project. Whether you are developing a logo on your […]
Darden’s Global Executive MBA Brochure
We had three goals for this piece: introduce a high-end Executive MBA program; write copy at an aspirational level, leaving the details for follow-up pieces; and have it in the Dean’s hands for his international tour in four weeks. We had some thoughts on how to make a single piece of paper say, “I’m worth […]
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