Happy Earth Day fellow citizens! We are, without a doubt, on the finest planet in the solar system — and as far as we can tell – the entire galaxy. Every time I experience a sweet breeze, or a chilled out turtle, or a bird with a song, it lifts my spirits. With extreme weather […]
Monthly Archives: April 2022
Note Taking for the Win
Each business has a process for customer intake. Doctors ask what symptoms you’re experiencing; lawyers look at your risk exposure; business consultants look at your challenges and opportunities. And almost universally, they all take some sort of notes. What’s usually missing, however, is the ability to confirm that your service providers heard and understand your […]
Two Types of Information Seekers
Generally speaking, there are low-information people and high-information people. Low-information customers trust their vendors as authorities on a subject and tend to not ask a lot of questions. They don’t see themselves as partners in solving the problem. They are true consumers. High-information users may also have that trust, but they tend to ask more […]
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