Did you know that some basic edits to your website can help results on sites like Google and Yahoo, without expensive keyword buys?
SEO– or Search Engine Optimization– is composed of keywords, site copy, & link popularity. By optimizing your site, you can make it come up in natural way on the search engines. It’s editing elements within your site, not keywords that you buy.
PPC: Pay Per Click is buying keyword placement results. Fees vary based on the online competition for search terms.
SEM: Search Engine Marketing is another generic term for SEO and PPC
Organic results (from SEO) are not paid. By optimizing your site’s content, copy, and pages, you can help these organic listings on search engines.
SEO Tips
- Put keywords into your site’s content. For example, don’t just list your organization name in the page title, repeat it throughout the page.
- “Keyword Density” is the number of times a keyword is used in a paragraph relevant to the number of words on the page (good is 4% or better)
- “Keyword Prominence” is the position on the page. The homepage is the most important. The first 250 words of content on any page is essential because the search spiders see and register those; they affect your rankings.
- “Title tag” is the top of the page and is seen by the spider first. It’s the name of the site within the browser, so it’s the first tag read.
- “Meta Tags” are only on the backend of the page (never displayed). They are HTML tags that tell search engines some basics like who created the site, how often it’s updated, what it’s about. You can control these too by submitting key terms to the metatags.
- Search Engines Fact (in case you do want to buy keywords):
- Traffic comes from three places: Google 51%, Yahoo 25%, MSN 15%
The next time you are updating your site, consider these SEO tips!
