Susanna Nicholson came to us wanting a completely customizable website for her company, Practicum Partners. She asked for something clean, simple and in a style which catered to her mature audience. Though she didn’t have a logo, we created one easily in the process of creating her website.
Making the site user friendly and visually engaging were our first priorities. Working with the WordPress platform, we built a customized theme that suited all of her needs. Susanna can easily login to her account to edit information whenever the content of her site is in need of a change.
On the functional side, we integrated custom WordPress forms on the front end with MailChimp on the backend. This combination allows Susanna to capture customer information on-site in an attractive manner and then easily send marketing information to selected individuals and groups. The workflow from her website to her email list is almost completely automated, saving time and processing errors.
Visit the website at practicumpartners.com.