Lo, and behold! We have had the unparalleled opportunity to rethink and create a website for one of the most original organizations in our region. Live Arts Theater is a supreme work in progress — educating, evolving and entertaining thousands of people a year. With a dozen distinct shows per season, numerous classes, behind-the-scenes events and legendary galas, the theater is a multi-splendored community institution. As a branding firm, Birch Studio looks for ways to more clearly represent a client’s identity.
When they said their modus operandi is handmade, we took that literally. LiveArts.org reflects the hand-made and time-honored craft embodied by Live Arts the theater. Panels of wood, layers of tape and nostalgic iconography were applied in a layered manner. For good measure, we built the site using the least pretentious typeface of them all: Courier. Our creative and programming team worked with the Live Arts staff to develop a wish list of aesthetics and functions that would both give them an updated identity and as well as a website they could update often. They are able to add shows, classes, sponsors, links of interest, cost for each show, even photos and videos.We built into the site a simple shopping cart and donation option that allowed them to consolidate services pieced together by outside vendors.
Visitors to the site can also comment on events, continuing the experience beyond the theater. The result is a website that the public uses to access Live Arts as much as Live Arts uses it to access the public.
