We just completed work with Charlottesville’s commercial-free radio station WNRN on a new ad series. The “Stay Human” ads are focused on the theme of resisting behemoth corporate programming and the “machine” of big business with stark images of unseen overlords. The ads ask the question: Who’s controlling your radio? They also remind us that the DJ’s are locals you can relate to.
We were rather excited to be able to develop a concept that embodies the diversity and attitude of this unique station. WNRN relies on the contributions of local businesses and individual listeners to fund their programming, and as a result, has a very local flavor that does not cater to the influence of the large corporations that own most of the stations in the country.
Ads can be seen in local papers and on Charlottesville buses. View ads here.