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RealConnect is a web-based application that enables Realtors to display MLS/IDX property listings on your website with unparalleled power, flexibility and brand compatibility.

Flexibility to reach your niche:

The RealConnect platform gives you the flexibility to build your website on your terms (not just an MLS data dump) and to allow your unique brand to shine through.

Insight through integrated metrics:

Knowing your past prepares you for the future. From website traffic analytics to social media referrals to email click-throughs, RealConnect delivers the insight you need to methodically generate leads and sales.

Backed by experienced professionals:

RealConnect is backed by Birch Studio, a professional firm with over 15 years of experience building brands. We bring comprehensive design and development expertise for all of your marketing needs.

Add real estate listings to your website and present your unique brand in virtually any manner.

demo3 RealConnect allows you to select unique content and branding to set you apart from other Realtors. Custom searches, featured listings, additional details and supporting sales materials are all included to ensure that your most fundamental digital asset reflects you accurately.

The web-based MLS application runs silently in the background and updates listings on real estate websites as quickly as every two hours. It can be added to existing real estate websites or built into new custom websites. With its auto-download feature, the core of RealConnect runs without any intervention. Update your information on your MLS and it shows up automatically on your custom real estate website. RealConnect works with any MLS using modern RETS real estate website protocols.

RealConnect helps you:

  • Increase your web traffic, online engagement and search engine optimization of your real estate website
  • Provide the most relevant information to your prospects with a flexible, customizable platform
  • Provide detailed information directly on your website with accurate MLS listings updated throughout the day
  • Gain attention in social media with built-in social tools that you and your clients can use

RealConnect Features

  • Show unlimited MLS listings, photos, videos and virtual tours
  • Enhance your marketing strategy with custom saved searches (house style, neighborhood, schools, keywords, etc)
  • Add notes and files to listings (floor plans, brochures, etc) that aren’t available anywhere else
  • Update your site with new listings many times per day
  • Encourage sharing and increase your web traffic with social media plugins
  • Use on WordPress websites
  • No maintenance required on your part

Read our blog posts on Realtor website marketing:

3 Steps to Distinguish Yourself as a Realtor Real Estate Website Branding How to Measure and Analyze the Performance of your Real Estate Website

There are two basic versions of RealConnect. RealConnect MLS Frame is a lightweight version that installs easily in your website with minimal coding and setup cost. It allows you to “import” a piece of your real estate association’s website and present your website visitors with fresh listings. RealConnect Custom Integration is a more robust solution that embeds a live MLS feed in your website and puts you at the head of the class for real estate websites. It allows you to have the highest level of customization in both style and function and provides more opportunity for branding, SEO, and defining your niche.

Level 1 Level 2

RealConnect MLS Frame

Quick setup, simple look

$19/mo. + setup* $29/mo. + setup*
Display all active listings on the MLS
Show listings on Google map
Filter search results for Newest Listings Only
Filter search results for Open Houses Only
Display unlimited custom searches to tailor your site to your clients’ needs

Express Pro Enterprise

RealConnect Custom Integration

A branded user experience

$79/mo.+ setup*‡ $149/mo.+ setup*‡ $349/mo.+ setup*‡
Display listings automatically on your website using MLS data
Integrate with your website fonts, colors and styles
Search and filter by more than a dozen unique data fields
Display thumbnails of all photos uploaded to MLS
Display all photos for each property listing
Display unlimited custom searches to filter data for items like price range, # of bed/bath, school district, exterior finish, etc.
Mobile-friendly “responsive” display
Listings updated every 2 hours
Search by keyword in the description field
Social media links on all pages to like/share your favorite listings
Auto-play slideshow with thumbnails for easy navigation
Google Analytics to monitor your website traffic
Keyword rich information for better search engine results
Display HTML link to virtual tours
Set Featured Listings
Add non-MLS listings (e.g. future construction or developements) to your site
Social Media integration tools (post once, blast everywhere)
Custom weekly Google Analytics report
Security features suite for automatic backup of files/data and protection against hacking
Bandwidth included per month 15GB 20GB 200GB
File and database storage total 15GB 20GB 200GB

* Setup pricing varies by the package you select and the amount of customization to be performed. Contact us for a quote.
Express, Pro and Enterprise plans require a WordPress website (not included) and hosting on our servers ($20/month).


Mobile-friendly design makes our RealConnect MLS site for Realtors easy to browse on the go.

About 50% of website visits are done on a mobile device now. Whether they visit your site on phone, tablet or desktop, our MLS software for Realtor websites is mobile-friendly, responsive and ready to go.


Detailed property information, customized to match your website design.

Perhaps the most unique part of RealConnect is how it can blend so well into your WordPress website to make a well-branded custom real estate website with up to date listings.

image for MLS software

Easy to browse search result pages with social sharing buttons.

The search results page can contain any defined group or category of listings, such as all listins from your brokerage, all listings in a certain neighborhood, real estate listings limited to specific price range, etc. RealConnect includes social media links that allow visitors to share your pages and listings on Facebook and Twitter. Every listing has a unique URL that can be used as long as the listing is active on the MLS.

Google Analytics view of real estate listing view

Track your site traffic with Google Analytics reports.

When we use Google Analytics to monitor the traffic on your real estate website, you can see which listings were clicked on most, where your visitors are coming from and what pages on your site get the most action.

What is RealConnect?

RealConnect is web-based software that imports MLS data into your website on a regular basis.

Does it run on PC and Mac? How about mobile?

Yes. Anybody with a computer connected to the internet can view the information on your website. Even on mobile devices.

Why will my customers like it?

RealConnect allows you to offer them more information than any other MLS tool out there. Unlimited pictures, virtual tours, brochures, special comments and more. Advanced Search lets them match any detail associated with the property, including a full-text search in the description field.

Why will I like it?

Your customers and prospects get to see all of the properties you want them to, sorted in any way that you like. They can easily share listings with friends and family.

How accurate is it?

We get the information straight from your MLS, so it’s as accurate as the information put into the MLS back-end by all of the Realtors in the MLS. New listings are added to your website every 2 hours. Price changes occur every 24 hours. Inactive listings are removed every 24 hours.

Is it always online?

We offer a 99.99% uptime guarantee for RealConnect. Periodic maintenance is done outside of normal business hours and typically lasts less than a half an hour.

What do I need to do to keep it running?

Nothing at all. But, it is helpful for your search engine rankings to add content to your site, especially on pages that you can optimize to draw in people seeking specific types of listings in specific areas.

That’s amazing. How do I get started?

Contact us via email or fill out our Sign Up form. Tell us which level you want, which custom searches you want and if this will go into a new or existing website. Within four weeks, we’ll review your custom RealConnect website with you prior to making it live.

RealConnect Demo Sites

Browse the links below to see customized MLS realtor websites in action.


Example of RealConnect MLS website
JF Brown Real Estate Brokerage, LBVRAR MLS
Example of RealConnect MLS website
Tom Pace + Patti Rowe Long & foster Realtors, CAAR MLS
Example of RealConnect MLS website
Virginia Real Estate Partners Brokerage, CAAR MLS
Example of RealConnect MLS website
Stuart Trading Realtor with Roy Wheeler Realtor, CAAR MLS

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