Conversion Tracking and Metrics
Evolve your website.
You can build your website then stop. Or you can continue to improve your website and make it work better. Conversion Tracking and Search Engine Optimization are the tools to do that with. They represent a multidisciplinary focus on the intersection of design, function and statistics.
We monitor and evaluate your site in weekly or monthly cycles. We advise on how to improve search, click-throughs and any other measurable goal you are aiming for. The recommendations from both of these disciplines involves adjusting text, images, links, downloadable files, images and other web assets.
Website Conversion Tracking
Conversion Tracking allows us to streamline the pathway through your website to a specific goal. Conversion Tracking is an iterative process which we developed to methodically increase the value that websites provide. This process is ideal for existing websites with ample traffic to provide relevant feedback. With each iteration, we layer intelligence on top of past successes to create more value.
Search Engine Optimization
SEO has one golden rule: provide reliable search results to users. Once you take care of that, SEO is the way to improve the rate at which users find your site. Using data from past searches, we are able to determine with accuracy the optimum keyword combinations that increase search engine rankings. Using data from the entire galaxy of websites, we are able to hone your keywords competitively and scientifically. We create scenarios to compare against one another and develop the most refined solution.
In our SEO Review, we survey your keywords and the level of success your site has in getting that information out to the world. We gather background information, review meta tags, body text, page code, your position in Google and a range of other techie things of interest and report back to you with our findings and recommendations.
Based on recommendations of the SEO Review, we edit the code responsible for getting search engines' attention and draw in higher quality traffic than you had before. We organize information to allow a higher keyword density and a better user experience. We adjust content in very specific ways to ensure a higher rate of positive hits.
Each month we repeat the routine to gather, analyze and improve your search results.
Visit our Get Started Form to set up a free initial consultation.
