Report – Real Estate Buyer Demographics

If you’re a realtor trying to figure out the best way to attract clients and buyers, the information gathered from the National Association of Realtors is a good place to start. NAR sent out a survey in July 2014 to people who bought homes in the preceding 12 months. Below are a few key points […]

Flipping the Real Estate Marketing Mirror

How do you sell one house over another? You look for what makes them unique, you look for features that will meet the buyer’s goals, and you help your client connect the dots. Details turn into features. Features turn into benefits. Benefits turn into satisfied home buyers. Now, what if you flipped the mirror for […]

The Question Holds the Answer

  • March 12, 2015
  • Tips

Q: How many Art Directors does it take to screw in a light bulb? A: Does it have to be a light bulb? It’s a joke of course, but it’s worth asking the question for the simple fact that you might come up with a different answer had you never asked. One of my favorite […]

Naming a Company

  • March 6, 2015
  • Tips

Bootstrap Marketing for Startups Naming a Company (part 1 of 4) So… you have a new business. : ) Statistically speaking, you also have a lack of funds to spend on marketing. But fear not—good ideas come in many shapes and sizes. For my friends at CBIC, here’s a quick guide to set you on […]

Return customers: Indoor Biotechnologies website redesign

Team members: David, Lian and Amy Indoor Biotechnologies (InBio) is a world leader in environmental allergen detection systems. They work with academic researchers, government researchers and Fortune 500 companies in the industry of air quality, allergy vaccines and biopharmaceuticals. Their website, while it met all of their needs, (Birch overhauled their site in 2010. Read […]

Live Arts Website Overhaul

Live Arts is one dynamic theater. A dozen staff, two dozen productions, hundreds of volunteers, thousands of patrons and friends… there are a lot of moving parts. The requirements for their custom website included the ability for numerous people to easily add information to the website, streamline their office workflow, allow staff and volunteers to […]

Flux Report: Ford E-250

Last November we compared alt fuel types against each other to show their costs and emissions per mile with data collected from the DOE, Alternative Fuels & Advanced Vehicles Data Center. This year, we decided to get more specific and compare the same alt fuels using the Ford E-250 as a model. If you have […]