Fuel Cells are Big Business

I attended the Fuel Cell Seminar and Expo #FCS2025 last week to gather information about suppliers in the industry for a US Department of Energy project. It is inspiring to be in the same room with the hundreds of researchers and policy people that have collectively built the technology for a future of clean energy […]

Chief Sustainability Officer

The greening of industry is creating a fundamental shift in the way business is done. Many of the top companies in the world have realized the value of having an individual in the executive and management ranks dedicated to their company’s impact on and use of natural resources. The CSO’s influence shows up in the […]

Report – Real Estate Buyer Demographics

If you’re a realtor trying to figure out the best way to attract clients and buyers, the information gathered from the National Association of Realtors is a good place to start. NAR sent out a survey in July 2014 to people who bought homes in the preceding 12 months. Below are a few key points […]

Flipping the Real Estate Marketing Mirror

How do you sell one house over another? You look for what makes them unique, you look for features that will meet the buyer’s goals, and you help your client connect the dots. Details turn into features. Features turn into benefits. Benefits turn into satisfied home buyers. Now, what if you flipped the mirror for […]

The Question Holds the Answer

  • March 12, 2015
  • Tips

Q: How many Art Directors does it take to screw in a light bulb? A: Does it have to be a light bulb? It’s a joke of course, but it’s worth asking the question for the simple fact that you might come up with a different answer had you never asked. One of my favorite […]

Naming a Company

  • March 6, 2015
  • Tips

Bootstrap Marketing for Startups Naming a Company (part 1 of 4) So… you have a new business. : ) Statistically speaking, you also have a lack of funds to spend on marketing. But fear not—good ideas come in many shapes and sizes. For my friends at CBIC, here’s a quick guide to set you on […]

Return customers: Indoor Biotechnologies website redesign

Team members: David, Lian and Amy Indoor Biotechnologies (InBio) is a world leader in environmental allergen detection systems. They work with academic researchers, government researchers and Fortune 500 companies in the industry of air quality, allergy vaccines and biopharmaceuticals. Their website, while it met all of their needs, (Birch overhauled their site in 2010. Read […]