Flipping the Real Estate Marketing Mirror

How do you sell one house over another? You look for what makes them unique, you look for features that will meet the buyer’s goals, and you help your client connect the dots. Details turn into features. Features turn into benefits. Benefits turn into satisfied home buyers. Now, what if you flipped the mirror for […]

Return customers: Indoor Biotechnologies website redesign

Team members: David, Lian and Amy Indoor Biotechnologies (InBio) is a world leader in environmental allergen detection systems. They work with academic researchers, government researchers and Fortune 500 companies in the industry of air quality, allergy vaccines and biopharmaceuticals. Their website, while it met all of their needs, (Birch overhauled their site in 2010. Read […]

Live Arts Website Overhaul

Live Arts is one dynamic theater. A dozen staff, two dozen productions, hundreds of volunteers, thousands of patrons and friends… there are a lot of moving parts. The requirements for their custom website included the ability for numerous people to easily add information to the website, streamline their office workflow, allow staff and volunteers to […]

Real Estate Websites

The Beauty of Uniqueness In a world of data overload, real estate is an industry that has one of the highest rates of data exposure to its clients. That can be good or bad, depending on your perspective. A Realtor’s website typically relies on the same data as all of the other real estate websites. […]