Report – Real Estate Buyer Demographics

If you’re a realtor trying to figure out the best way to attract clients and buyers, the information gathered from the National Association of Realtors is a good place to start. NAR sent out a survey in July 2014 to people who bought homes in the preceding 12 months. Below are a few key points […]

Flipping the Real Estate Marketing Mirror

How do you sell one house over another? You look for what makes them unique, you look for features that will meet the buyer’s goals, and you help your client connect the dots. Details turn into features. Features turn into benefits. Benefits turn into satisfied home buyers. Now, what if you flipped the mirror for […]

Real Estate Websites

The Beauty of Uniqueness In a world of data overload, real estate is an industry that has one of the highest rates of data exposure to its clients. That can be good or bad, depending on your perspective. A Realtor’s website typically relies on the same data as all of the other real estate websites. […]