Caveat emptor (buyer beware) is a phrase that most of us know. With ecommerce and accessible website development coming to our attention, we’ve arrived at a time where seller beware – caveat venditor – is even more important to online retailers. Selling online has become a necessity for many businesses. With popular ecommerce platforms such […]
Digital Marketing Loves Metrics
If you have a website, you probably know that you can get metrics on number of visits, where people came from, how long they stayed, what pages they visited along the way, etc. This, and much more, is made possible by Google Analytics (among others). Like many things, it’s straightforward once you get into it, […]
Creative Directors and Light Bulbs
Question: How many Creative Directors does it take to screw in a light bulb? Answer: Does it have to be a light bulb? This one’s a joke of course, but once you ask the right question, you’re well on your way to finding the answer. Different answers open our eyes to more different answers, and […]
Be Known for Something
If you’re not known for something, it’s hard to be known at all. I always thought “David” was a boring name. Growing up, I knew so many others with that name. It’s a strong name perhaps, but also plain, common, and already been done. And then there was “Dave”, which just seemed like a lazy […]
When Green Marketing is Destructive
If you have the right market, touting your green credentials can be great for building your brand. But “green” can also be damaging. While companies selling green products love their environmental benefits, green isn’t always an asset when it comes to branding. Psychographics For example, off the top of your head: What percentage of Prius […]
Chief Sustainability Officer
The greening of industry is creating a fundamental shift in the way business is done. Many of the top companies in the world have realized the value of having an individual in the executive and management ranks dedicated to their company’s impact on and use of natural resources. The CSO’s influence shows up in the […]
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