Top 5 Tips & Tricks: PDFs

I suspect that PDFs are way more versatile than you know. You probably have seen form fields in a PDF. PDFs also include lots of features that are common on web pages – linking between pages, check boxes, pull-down menus and more. They also allow some of the same high-powered functionality that websites do such […]

Eye Candy That’s Food for Thought

Two things that food and information have in common: the more attractive and richer it is, the more we want it. When you’re really hungry, almost anything tastes good. Eat too much, and it has detrimental effects. The same is true with information. Most of us have more than enough, and it starts to slow […]

Birch Studio Relaunches Birch Studio

Birch Studio has had a website since the Wild West days of the Internet. Before Google, before Facebook … before your momma got a cell phone. This new site has been completely rewritten to add clarity and definition to our services and products. Like most of our clients, Birch Studio has developed its business to […]

Digital Holiday Greetings

… for seasonal greetings all year long, download a PDF here. If you’d like a hard copy of this calendar, suitable for adorning any office, just ask! Birch Studio Season’s Greetings Calendar [820K PDF]

Creative for the Holidays

This article is not a tip on what I’ve done as the Creative Director of a Birch Studio, but some information about excellence in general that will hopefully give you license to enhance your own creative skills. I was just reading Malcolm Gladwell’s book, Outliers. He provides historical facts about many of the world’s top […]

Darden’s Global Executive MBA Brochure

We had three goals for this piece:  introduce a high-end Executive MBA program; write copy at an aspirational level, leaving the details for follow-up pieces; and have it in the Dean’s hands for his international tour in four weeks. We had some thoughts on how to make a single piece of paper say, “I’m worth […]

Changing VEFC to Volunteer Families

The goals established for this project were to create a memorable name for the organization; create a logo that balance caring, vulnerability, family and individuals; and create a brochure, website and branding guide. The name The original name was Virginia Emergency Families for Children. While the name is an accurate technical description, it was too […]

Define Your Clients Then Approach With Precision

It stands to reason that since every office has a computer, every office has computer problems. How does the average computer owner or office manager know who to call? How do you choose one tech-support company over another? NWG Solutions hired Birch Studio to answer that question in their favor. Being in business since 2001, […]